Number 1 U.S.A Energy Shot# Launches in Hong Kong
5-hour ENERGY™ Shot with Zero Sugar, only 4 Calories and B-Vitamins with Brand-New Peach Tea Flavor Exclusively Introduced Here
FOR IMMEDIATE RELEASE
HONG KONG, 25 October, 2017 – 5-hour ENERGY™, the number one energy shot in U.S.A., officially enters the Hong Kong market today to infuse energy for the hardworking Hongkongers; the 57ml conveniently portable shot are available in more than 1,500 stores including selected Circle K, Mannings, general stores and newsstands.
Celebrating the launch, a brand-new Peach Tea 5-hour ENERGY™ Shot is exclusively introduced in Hong Kong and a lucky draw is held with a grand prize of a 2-person U.S.A. trip with 5-night hotel stay.
Two flavors are now available in Hong Kong.
Peach Tea 5-hour ENERGY™ Shot
- First launch worldwide
- A refreshing flavor with a taste that always feels like summer
Orange 5-hour ENERGY™ Shot
- An all-time favourite
- The zesty way to get your energy boost
With zero sugar, only 4 calories and B-vitamins, 5-hour ENERGY™ shots keep hardworking Hongkongers energized for both work and personal responsibilities with no sugar crash afterwards. It is ideal for working professionals with long work hours, students burning the midnight oil, athletes pushing physical boundaries, or simply anyone in need of an energy boost.
The launch is supported by a city-wide integrated campaign across TV, mobile trucks and roving promoters, outdoor advertising as well as digital and social media activations.