Living Essentials, LLC Announces MLB-themed Extra Strength Apple Pie Flavored 5-hour ENERGY® Shots and New Partnership with Major League Baseball
FOR IMMEDIATE RELEASE
Farmington Hills, MI – April 11, 2017 – Living Essentials, LLC, the makers of 5-hour ENERGY® shots, today announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. To celebrate the partnership, the company has released a new flavor – Apple Pie Extra Strength 5-hour ENERGY®, featuring the iconic MLB silhouetted batter logo appearing on the bottle.
The deal also includes season-long advertising and activation around 2017 MLB All-Star Week, which begins July 7 in Miami, as well as sampling at MLB All-Star FanFest and other MLB All-Star Week events.
Additionally, Living Essentials will feature four-time All-Star second baseman Jose Altuve in its upcoming commercial to promote the new flavor.
“We are very excited to work with Major League Baseball as an official MLB All-Star Game partner, and we’re thrilled that MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY® is now available to our fans throughout the baseball season,” said Melissa Skabich, Living Essentials’ communications director.
For more information about MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY®, visit
About 5-hour ENERGY®
Extra Strength 5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to 12-ounces of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, Portugal, and South Africa.