Living Essentials, LLC Announces MLB-themed Extra Strength Apple Pie Flavored 5-hour ENERGY® Shots and New Partnership with Major League Baseball

FOR IMMEDIATE RELEASE

Farmington Hills, MI – April 11, 2017 – Living Essentials, LLC, the makers of 5-hour ENERGY® shots, today announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. To celebrate the partnership, the company has released a new flavor – Apple Pie Extra Strength 5-hour ENERGY®, featuring the iconic MLB silhouetted batter logo appearing on the bottle.

The deal also includes season-long advertising and activation around 2017 MLB All-Star Week, which begins July 7 in Miami, as well as sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Additionally, Living Essentials will feature four-time All-Star second baseman Jose Altuve in its upcoming commercial to promote the new flavor.

“We are very excited to work with Major League Baseball as an official MLB All-Star Game partner, and we’re thrilled that MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY® is now available to our fans throughout the baseball season,” said Melissa Skabich, Living Essentials’ communications director.

For more information about MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY®, visit
http://5hourenergy.com/energy-shots/apple-pie-extra-strength/.

About 5-hour ENERGY®

Extra Strength 5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to 12-ounces of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, Portugal, and South Africa.

For any enquiries, please contact press@5hourintl.com.