Living Essentials, LLC Debuts Extra Strength Cherry Flavor 5-hour ENERGY ® Shot to Support Military Charity
FOR IMMEDIATE RELEASE
Farmington Hills, MI – April 28, 2016 – Living Essentials, LLC, the distributor of 5-hour ENERGY® shots, continues to support military causes with the debut of a limited edition, Extra Strength Cherry flavor 5-hour ENERGY® shot. From May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength Cherry flavor 5-hour ENERGY® to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations forces who lose their lives in the line of duty. This is the third year of the program.
“Through the generosity of Living Essentials, the financial support received through the sale of Extra Strength Cherry 5-hour ENERGY® shots will help us provide college educations to the families of fallen special operations heroes,” said retired Vice Admiral Joseph Maguire, Special Operations Warrior Foundation President & CEO. “There is nothing more satisfying than when we are able to make the dreams come true for our young students, and we are proud to have the makers of 5-hour ENERGY® by our side.”
In previous years, a limited edition, regular strength cherry flavor was featured. However, this year’s program launch marks the first time the extra strength cherry flavor is available.
“The past two years of this program were so successful, raising close to a half million dollars for SOWF, that we decided to offer the cherry flavor in the extra strength variety, which are always incredibly strong sellers for our brand,” said Melissa Skabich, Living Essentials’ communications director.
Extra strength cherry flavored 5-hour ENERGY® shots are available in store nationwide and online at www.shop5hourenergy.com.
About the Special Operations Warrior Foundation
The Special Operations Warrior Foundation was founded in 1980 to serve the military’s special operations forces and their families. A tax-exempt 501 (c) (3) nonprofit organization, the SOWF is dedicated to ensuring no-cost college scholarship grants and educational counseling to the children of surviving special operations personnel who lose their life in the line of duty. Additionally, the SOWF provides funds to the families of severely wounded and hospitalized special operations personnel to meet their immediate financial needs.
About 5-hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® shots contain caffeine comparable to 12 ounces of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, Portugal, the Netherlands and South Africa.